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Frank Ocean’s debut album, Channel Orange, revolutionized R&B and the heteronormative nature of the genre. What was unknown about both of these men at the time was the influences their subsequent solo projects would have on the R&B and hip-hop landscapes respectively. Tyler, for his edgy and provocative voice as the leader of the collective and Ocean for his genre bending take on the soul sound. Among the young talents that gained early notice within the industry were Frank Ocean and Tyler the Creator. Odd Future was a revolutionary hip-hop collective that was home to a large number of young, West Coast talent- from lesbian neo-soul producer Syd tha Kid, to the often-sudated son of African poet Keorapetse Kgositsile, Earl Sweatshirt and about half a dozen other rappers, producers, and songwriters. Frank Ocean and Tyler were founding members of the hip-hop collective OddFutureWolfGangKillThemAll (often shortened to Odd Future). This gender-bending of one’s self as well as the neo soul influenced sound of IGOR is similar to a former contemporary of Tyler, the Creator, Frank Ocean. Though the album IGOR explores the more intimate side of Tyler Okonma as a man and an artist, Igor the character in sound and depiction in music videos has the same goofy tongue-in-cheek sense of humor and style as Tyler, the Creator. Where Tyler, the Creator is a tide-shifting catalyst for controversy, Igor is a man heartbroken by the circumstances of his love.
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This character, though different from the Grace Jones inspired version of himself he portrays on the album’s cover, acts as a liaison between Tyler, the Creator and the Igor persona that Tyler embraces on the album. In every single video, Tyler uses the same unnamed character to deliver his lines on each respective song. Upon IGOR’s release, Tyler released subsequent music videos for various tracks on the album. Tyler’s choice to use his legal name is a sign that he was separating himself from the “Creator” name that was present on every album he released thus far. These characters range from the aggressive and hyper-violent “Wolf Haley” on Tyler’s controversial Wolf project, to the very goofy and playful “T” nickname that Tyler often uses to refer to himself in the first person throughout his career. On several albums throughout his career, Tyler embraces the use of characters, albeit in flashes on select tracks on each album. Nothing new for the rapper up to this point of course, given that being something of a provocateur had become a brand for him.Īnother point of interest becomes the notation that the cover states that: “All songs written, produced and arranged by Tyler Okonma”. The question many raised with this particular shirt pertained to whether or not Tyler the Creator was genuine in his message. To further this point, notice the choice to have two men of different ethnicities holding hands, giving another slight nod to the queer symbolism. The cross is filled in with a rainbow, adding an element of LGBTQ pride to something that has historically been a symbol of hate. In the above image, Tyler co-opted a well-known white supremacist symbol, the Celtic cross, and repurposed it to take on a new meaning. YSFĪlong with his music, Tyler the Creator’s fashion line, Golf Wang, has met with critique and controversy over the years. However, while the slurs and violent rhetoric can be quickly regarded as regressive and bigoted, they become a more intriguing topic when analyzing the man himself, as well as his future albums. Overall the criticism was justly leveraged, given that the word “faggot” is used nine times on the album, not to mention the infamous line in which Tyler the Creator mentions raping a pregnant woman and telling his friends he had a threesome. While some picked at the atypical beats used in many of the songs, others were more transfixed on the violent, chauvinistic and homophobic lyrics. The cover image perfectly captures the intense irreverence that awaited listeners within, portraying the artist with blacked-out eyes and an upside-down cross (the symbol of the Antichrist) on his forehead.
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Tyler began his controversial solo career with a bang in 2011’s Goblin.